NARS 25 “NO RULES. JUST LIPS.” Party

Celebrities joined celebration of NARS Rule Breaking
Beauty for 25 Years.

Since 1994, NARS Founder & Creative Director Mr. François Nars created the makeup brand NARS with 12 original lipsticks, inspiring self-expression and endless artistry.

In celebration of 25 years of rule-breaking beauty, NARS is launching its 25th Anniversary “NO RULES. JUST LIPS.” party from 7-11 August at Harbour City Ocean Terminal Lobby and Gateway Atrium II, featuring the “MEET MR. NARS” Branding Corridor at the Gateway Corridor.

At the opening party today (August 6), apart from key media titles and the biggest influencers from town, at the cocktail session NARS also invited fashion supermodel QiQi, celebrity makeup artist Zing, artists Ashley Lam, Hedwig Tam, Chloe So, Zelia Zhong, Angel Chu and fashionistas Kayla Wong, Irisa Wong, Mayao Ma, FeiPing Chang, Bobo Li, Antonia Li, Helen Ma to celebrate the 25th Anniversary of the brand as well as to explore the creative makeup world of NARS.

72 new lipsticks, including the limited edition Original Lipstick collection, were showcased at the party. The 12 limited hues were featured with new formula and red packaging, highlighting the endless innovation of unique artistry of NARS in the past 25 years. Besides, the new Iconic Lipstick collection with 60 captivating shades delivers instant color vibrancy and the long-lasting seductive makeup look you never had.

Local Beauty Icon experiencing rule-breaking artistry of NARS 25
As famous local beauty icon, supermodel Qi Qi and celebrity makeup artist Zing found their perfect match with the aesthetic attitude NARS. Qi Qi appeared at the event with the glamorous Inappropriate Red from Iconic Lipstick Collection. As a supermodel, she tried out tons of makeup products. However, NARS lipsticks have always been her favorites with its long-lasting effect and comfort. With so many shades as choices and the highly moisturizing performance, it has always been her must-have in cosmetic bag.

Lipstick is one of the most important parts in makeup for celebrity makeup artist Zing. Apart from issues like color payoff, texture and moisturizing effect, Zing thought NARS lipstick collections lived up to his high expectation: a range of 72 hues, in matte, satin and sheer finishes, featuring an innovative, pigment-rich formula that delivers instant color vibrancy.

First-ever Digital Experience For Your Rule-breaking Lip Color
To allow everyone to thoroughly experience the spirit of “NO RULES. JUST LIPS.”, NARS invites guests to develop the exclusive digital experience “LIP WARDROBE”, offering advice on the most iconic “essential shade” and “rule-breaking shade” to highlight personalities. Together with the consultation from NARS makeup artists, the whole lipstick color experience has never been so personalized. The new AR makeup trial zone even allows guests to try on the 72 shades of lipstick, post the photos to their social media platforms and share their playful #NARSissist makeup experience with their friends.

“Iconic Beauty Elevator” Creative Studio Turns You Into a Fashion Model
To echo the 25th Anniversary theme, NARS has tailor-made the “Iconic Beauty Elevator” creative studio, a simulation of the elevator scene in lipstick advertisement featuring supermodel SORA CHOI. Guests will be invited to step into the elevator and the system will automatically add on special effects to turn each of them into a fashionable supermodel in a makeup video. By simply uploading the event photos to Instagram with
official hashtags #NARS25PARTY #NORULESJUSTLIPS, guests can then print out their event photos with specially designed photo frames to mark this special moment of NARS.

Don’t Miss Out the Photo Opps and 25th Anniversary Exhibition. NARSissist photo opp is a must-have at every NARS event, classic lipstick shaped neon light decoration and stylish lipstick decorative wall are the photogenic areas that one shouldn’t miss. Besides, NARS will set up “MEET MR. NARS” 25th Anniversary Exhibition at Gateway Atrium II corridor to showcase the classic quotes and celebrity styling shots from NARS Founder & Creative Director, Mr. François Nars. Don’t miss it!

NARS 25 th Anniversary NO RULES. JUST LIPS. Party
Date: 7-11 August 2019
Time: 10:00am – 10:00pm
Venue: Harbour City Ocean Terminal Lobby, Gateway Atrium II & Corridor
Online registration: http://bit.ly/NARS25PARTY