Aveda, the high-performance, plant-based hair care brand with a mission of sustainability, has today introduced a new addition to its nutriplenish™ franchise. Aveda’s new nutriplenish™ curl gelée is a curly girl’s dream styling product: it creates soft, smooth, shiny and defined waves, curls, and coils with a 96% naturally derived, cruelty-free, vegan and silicone-free frizz-fighting formula. Developed with and evaluated by Aveda Texture Global stylists, the new ultra hydrating curl gelée elongates curls without compromising definition. Fight frizz and flyaways and get ready for wavy, curly and coily hair that is full of natural bounce and movement.

Infused with the powerful nutriplenish™ superfood complex – a blend of organic pomegranate oil, organic coconut oil and mango butter – this hydrating curl gelée offers the flexible hold of a gel enriched with the nourishment and moisture of a lightweight conditioner. The conditioning formula delivers nourishing moisture and shine while defending hair from humidity and reducing frizz for up to 24 hours. The end result: waves, curls and coils that check all the boxes – soft, smooth, shiny, elongated and defined.

nutriplenish™ curl gelée is designed for all hair types (fine, medium, thick) and wavy, curly and coily hair textures. In consultation with Aveda Texture Global stylists, we suggest it be used as follows:
• Apply to wet hair from root to tip.
• In search of elongated curls? Glide the curl gelée downward.
• If it’s more defined curls you’re after, gently scrunch after application.
• Air dry or blow-dry with a diffuser for added volume and curl definition.
• Once hair is fully dry, give it a shake at the root and scrunch to soften curls.

AVEDA’S NUTRIPLENISH™ COLLECTION
The new curl gelée joins Aveda’s high-performance, hydrating nutriplenish™ collection, including nutriplenish™ light moisture shampoo and conditioner, nutriplenish™ deep moisture
shampoo and conditioner, nutriplenish™ leave-in conditioner, nutriplenish™ daily moisturizing treatment, and nutriplenish™ multi-use hair oil. This advanced hydration system for all hair
types and textures offers long-lasting, high-performance, nutrient-powered hydration. Aveda’s nutriplenish™ collection is safe for color-treated and chemically-processed hair.

ENVIRONMENTAL STANDARDS
The nutriplenish™ curl gelée is 96% naturally derived, vegan and silicone-free, and like all Aveda products, it is crueltyfree. Additionally, it is manufactured with 100% solar and wind power through renewable energy credits and carbon offsets balancing our electrical and natural gas usage.

Nutriplenish™ curl gelée comes in a 200ml tube made from up to 59% post-consumer recycled content and up to 41% bioplastic.

Aveda’s nutriplenish™ collection infuses hair with a luxurious Pure-Fume™ aroma featuring cocoa, certified organic ginger, cardamom and other pure flower and plant essences.

AVAILABILITY
Nutriplenish™ curl gelée (200ml / HK$340) is available starting 1st July 2021 at Aveda stores and online at https://aveda.imaginex.com.


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