bareMinerals revolutionized the beauty industry with the launch of ORIGINAL Loose Mineral Foundation SPF 15 in 1995. Now, meet the new Originals. Introducing ORIGINAL Liquid Mineral Concealer — the next-generation clean, vegan concealer. This groundbreaking concealer made with over 90% naturally derived ingredients is proven to visibly improve skin over time, for a healthier-looking complexion. Made with less ingredients for more results, these complexion must-haves are each made with only 19 ingredients and formulated without silicone, parabens, talc or oil. ORIGINAL Loose Mineral Foundation SPF 15* and new ORIGINAL Liquid Mineral Concealer are the perfect partners for fresh-faced, naturally luminous skin.
Inspired by our iconic #1 best-selling ORIGINAL Loose Mineral Foundation SPF 15*, our new ORIGINAL Liquid Mineral Concealer is proven to visibly brighten dark circles and reduce fine lines. The multi-tasking, vegan formula has a creamy texture that blends effortlessly. This ultra-lightweight concealer delivers medium buildable coverage with a naturally luminous finish. It wears all day without creasing or setting into fine lines. Made with less ingredients than other concealers, ORIGINAL Liquid Mineral Concealer is free of unnecessary additives and full of naturally derived ingredients to nourish and hydrate skin.
NEW ORIGINAL LIQUID MINERAL CONCEALER
HK$230 (Launch on 1st March)
CLEAN, HEALTHY FORMULA
90% naturally derived
Non-comedogenic: will not clog pores or contribute to breakouts
100% agreed it instantly concealed the appearance of skin imperfections^
100% agreed it felt lightweight on the skin^
90% agreed it instantly brightens the under eye area^
83% agreed it left the under eye area looking smoother over time^^
^Based on a 1-week independent U.S. consumer study of 31 people.
^^Based on a 1-week independent Canadian consumer study of 30 people.
MINERAL COATED PEARLS: Diffuse the look of dark circles and imperfections
WHITE WATER LILY EXTRACT: Helps to soothe and hydrate skin
TO CONCEAL DARK CIRCLES
Choose a shade 1-2 shades lighter than your skin tone.
Apply three dots of concealer to the under-eye area, then blend outward with your fingers or the Max Coverage Concealer Brush.
Build as needed for added coverage.
TO COVER BLEMISHES AND IMPERFECTIONS
Choose a shade that matches your skin tone.
Apply directly onto imperfections, then blend with your ring finger or the Max Coverage Concealer Brush.
TIP: If using liquid foundation, apply ORIGINAL Liquid Mineral Concealer after your foundation. If using powder foundation, apply before your foundation.
Original SPF 15 Foundation
8g | HK$290
Through word of mouth and a genuine love for the brand, bareMinerals became a leader in the beauty industry and the #1 mineral foundation in the U.S.* . The iconic 5-ingredient formula remains unchanged since the very beginning.
Formulated without unnecessary additives, binders or fillers, this vegan, talc-free foundation is visibly perfecting skin with a no-makeup look and feel. Beyond being clean, ORIGINAL Loose Mineral Foundation provides sheer-to-full, buildable, breathable coverage that promotes clearer, healthier-looking skin over time. Clinically shown to not clog pores or cause breakouts, it’s truly MAKEUP SO PURE AND CLEAN YOU CAN SLEEP IN IT™.
When you use our signature SWIRL, TAP, BUFF® application method, the mineral pigments warm up and blend seamlessly, without settling into pores or fine lines. Effortless and easy to use, this weightless mineral foundation gives you flawless, naturally luminous coverage that never looks cakey on skin.
*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Department/Specialty, Makeup Product Sales, 12 months ending January 2020.
Beautiful Finish Brush HK$280
This luxuriously soft, extra-large, patent-pending brush delivers fast, even, controlled coverage to reduce application time. Engineered with a unique convex center and waved synthetic fibers that hold powder like water to a sponge, it deposits more product with less effort. Its skirted silhouette fits perfectly into our proprietary ORIGINAL and MATTE Foundation lids to help capture (and contain) every mineral.
Mong Kok Langham Place Beauty Avenue 2/F 2466 2128
SOGO Tsim Sha Tsui Store B1 /F 2918 0592