Since 2016, summers in Hong Kong have been made cool with authentic Belgian wheat beer brand Hoegaarden and its unique Gaarden” concept. This year, for the second time, Hoegaarden links up with local handicraft platform Think of a Style and Central Venue Management (CVM) to bring back the Gaarden at the iconic“Think of a Market @SummerFest” – marking the city’s largest handicraft marketplace.

From 23 to 25 August, over 100,000 people are expected to gather at Central Harbourfront to experience the ultimate summer vibes with art, design and creativity as well as nature and sustainability at heart.

300+ Artisans Gather at Central Harbourfront

Think of a Style is a hub for culture, art and design, providing a platform for local and global artisans to showcase their creativity. This year, Think of a Style brings over 300 handicraft talents to the marketplace, including a number of key artisans from Hong Kong, Japan, Taiwan, Korea, Mainland China, Macau and Thailand:

Keep Cool with Hoegaarden

Nothing beats chilling out with friends in lush green nature in the summertime. What’s missing from this picture is a cool drink in hand.  At “The Gaarden”, besides the signature White and Rosée beers on tap, Hoegaarden has concocted two delicious cocktails: Hoegaarden White Lychee Blossom – featuring Hoegaarden White with lychee, elderflower and lemon zest, and Hoegaarden Rosée Rhapsody – a mixture Hoegaarden Rosée with gin, cucumber and grenadine.

Hoegaarden brings an all-new and exclusive product to “The Gaarden” this year – the Radler 0.0 – an alcohol-free beer in Agrum. Don’t miss the 0.0-infused mocktail – theTropical Twist, featuring strawberry and pineapple juice.

Handicraft Workshops & Live Performances

Guests can take a break from shopping for beautiful handmade items at the market and get crafty with Tie-Dye, Coaster Painting and Leather Keychain Workshops by Hoegaarden.

Completing “The Gaarden” experience is the music. Hoegaarden and Think of a Style lines up non-stop soulful tunes and performances from Friday to Sunday. In addition to welcoming back beloved buskers Judas Law and Mr. Wally, Hoegaarden brings a number of local musicians to “The Gaarden”, including Rachel – member of YouTube sensation Manner – and band Robynn & Kendy.

Think of a Market @SummerFest by Hoegaarden
Opening dates: August 23 to 25 2019 (Friday to Sunday)
Opening hours: 3pm – 9pm daily
Place: Central Harbourfront Zone C and D
Campaign website:

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