High coverage. Low maintenance. All mattitude.

Discover new and bestselling matte essentials that give you the freedom to own your own attitude. Introducing Soft Matte Complete Foundation — a new, full-coverage. Soft Matte Complete Foundation that doesn’t shift shades throughout the day — to pair with NARS’ bestselling Soft Matte Complete Concealer, now available in 20 shades.

Complete coverage. Complete confidence.

Mattitude is the new attitude.


NARS introduces Soft Matte Complete Foundation, a full coverage, all natural-looking matte foundation that resists shifting shades throughout the day due to oxidation and features comfortable 16-hour wear. New Hydramatte Balancing Complex balances excess sebum while keeping skin hydrated with a combination of micro-algae and Bio Hyaluronic Acid. Superior Oil Absorbing Powders create a smooth, mattified, second skin look. Satisfying. Mattifying. The new take on matte. Available in 19 shades for all skin tones. Oxidation-resistant. Transfer-proof. Shine-proof.


  • True Color Oxidation-Resistant
    • Shades stay true all day and skin protected with exclusive Anti-Oxidation Complex.
    • A blend of botanical extracts and antioxidants helps control the appearance of excess sebum to prevent shades from shifting due to oxidation.
    • Helps protect skin from pollutants, free radicals and blue-light damage that can contribute to the appearance of excess sebum.
  • Comfortable 16-Hour Wear
    • Unique powders allow for a formula that blends easily, feels weightless, and is shine-proof and transfer-proof. Complexion instantly looks smooth with a natural soft matte finish that wears all day.
    • Superior Oil Absorbing Powders, easy to spread powders, help absorb the appearance of excess sebum for a lasting mattifying effect, so complexion stays fresh
    • Optimal Diffusing Powder, also found in Soft Matte Complete Concealer, maximizes light diffusion with spherical surface powders designed to absorb and refract light for an instant blurring effect that creates a smooth, second-skin appearance.
  • Full, Natural-Looking Coverage:
    • Provides high performing, full coverage that looks like skin, and mimics a healthy complexion due to the skin-balancing benefits of Hydramatte Balancing Complex.
    • A sustainable Micro-Algae Extract helps balance excess sebum, so skin looks renewed and perfected.
    • Bio Hyaluronic Acid helps hydrate skin and maintain its moisture balance, so complexion looks bright and smooth.


Discover instant gratification with NARS’ best-selling high coverage matte concealer. Get high-performance correction with soft-focus blurring: Soft Matte Complete Concealer instantly blurs and smooths uneven texture while concealing dark spots, under eye circles, redness, and breakouts with a soft-focus matte effect that wears all day. Overtime, skin appears softer and smoother from supportive peptides, hyaluronic acid, and a protective cocktail of Vitamins A, C, and E. Completely natural-looking coverage. Oil-free.


    • High coverage with a weightless natural-looking wear. Advanced powders with a unique structure lay flat, stay in place, and don’t settle into fine lines and pores.
    • Optimal Diffusion Powder helps maximize light diffusion with spherical surface powders designed to absorb and refract light for soft focus perfection. Instantly transforms the look of skin with a soft-focus effect that helps blur imperfections.
    • Supportive peptides and hyaluronic acid reduce the appearances of wrinkles and pores by helping plump the look of skin. Antioxidant Daily Defense delivers a protective cocktail of Vitamins A, C, and E.

Launch Date: 1 October 2020


(NEW) Soft Matte Complete Foundation: HK$400 (Exclusive Launch in NARS boutique only)

(NEW SHADES) Soft Matte Complete Concealer: HK$290

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