High coverage. Low maintenance. All mattitude.
Discover new and bestselling matte essentials that give you the freedom to own your own attitude. Introducing Soft Matte Complete Foundation — a new, full-coverage. Soft Matte Complete Foundation that doesn’t shift shades throughout the day — to pair with NARS’ bestselling Soft Matte Complete Concealer, now available in 20 shades.
Complete coverage. Complete confidence.
Mattitude is the new attitude.
SOFT MATTE COMPLETE FOUNDATION
NARS introduces Soft Matte Complete Foundation, a full coverage, all natural-looking matte foundation that resists shifting shades throughout the day due to oxidation and features comfortable 16-hour wear. New Hydramatte Balancing Complex balances excess sebum while keeping skin hydrated with a combination of micro-algae and Bio Hyaluronic Acid. Superior Oil Absorbing Powders create a smooth, mattified, second skin look. Satisfying. Mattifying. The new take on matte. Available in 19 shades for all skin tones. Oxidation-resistant. Transfer-proof. Shine-proof.
KEY BENEFITS:
- True Color Oxidation-Resistant
- Shades stay true all day and skin protected with exclusive Anti-Oxidation Complex.
- A blend of botanical extracts and antioxidants helps control the appearance of excess sebum to prevent shades from shifting due to oxidation.
- Helps protect skin from pollutants, free radicals and blue-light damage that can contribute to the appearance of excess sebum.
- Comfortable 16-Hour Wear
- Unique powders allow for a formula that blends easily, feels weightless, and is shine-proof and transfer-proof. Complexion instantly looks smooth with a natural soft matte finish that wears all day.
- Superior Oil Absorbing Powders, easy to spread powders, help absorb the appearance of excess sebum for a lasting mattifying effect, so complexion stays fresh
- Optimal Diffusing Powder, also found in Soft Matte Complete Concealer, maximizes light diffusion with spherical surface powders designed to absorb and refract light for an instant blurring effect that creates a smooth, second-skin appearance.
- Full, Natural-Looking Coverage:
- Provides high performing, full coverage that looks like skin, and mimics a healthy complexion due to the skin-balancing benefits of Hydramatte Balancing Complex.
- A sustainable Micro-Algae Extract helps balance excess sebum, so skin looks renewed and perfected.
- Bio Hyaluronic Acid helps hydrate skin and maintain its moisture balance, so complexion looks bright and smooth.
SOFT MATTE COMPLETE CONCEALER
Discover instant gratification with NARS’ best-selling high coverage matte concealer. Get high-performance correction with soft-focus blurring: Soft Matte Complete Concealer instantly blurs and smooths uneven texture while concealing dark spots, under eye circles, redness, and breakouts with a soft-focus matte effect that wears all day. Overtime, skin appears softer and smoother from supportive peptides, hyaluronic acid, and a protective cocktail of Vitamins A, C, and E. Completely natural-looking coverage. Oil-free.
KEY BENEFITS:
- CONCEALS
- High coverage with a weightless natural-looking wear. Advanced powders with a unique structure lay flat, stay in place, and don’t settle into fine lines and pores.
- BLURS
- Optimal Diffusion Powder helps maximize light diffusion with spherical surface powders designed to absorb and refract light for soft focus perfection. Instantly transforms the look of skin with a soft-focus effect that helps blur imperfections.
- LONG-TERM BENEFITS
- Supportive peptides and hyaluronic acid reduce the appearances of wrinkles and pores by helping plump the look of skin. Antioxidant Daily Defense delivers a protective cocktail of Vitamins A, C, and E.
Launch Date: 1 October 2020
Price:
(NEW) Soft Matte Complete Foundation: HK$400 (Exclusive Launch in NARS boutique only)
(NEW SHADES) Soft Matte Complete Concealer: HK$290