DFS Group Kicked Off its Give Joy Together Campaign

DFS Group kicked off its Give Joy Together campaign

The world’s leading luxury travel retailer the DFS Group kicked off its Give
Joy Together seasonal gifting campaign on November 11 at T Galleria in
Macau’s resort and casino, City of Dreams. The group showcased a bespoke
approach to gift through craftsmanship and customization, simultaneously
drawing attention to the wide range of exclusive luxury items available at the
store.

Joining the kick-off includes global retail influencer Bag Snob, fashion
blogger Mr. Bags and world-famous contemporary pop artist Boyarde. Senior
DFS executives including Sibylle Scherer, President Merchandising and
Consumer Marketing, Christophe Chaix, Senior Vice President, Fashion,
Watches, Jewelry and Accessories, Nelson Mui, Vice President of Global
Fashion Merchandising and Trends, and Johan Pretorius, Managing Director,
Cotai Limitada, DFS attended the event.

“The Art of Personalization demonstrated how bespoke craftsmanship can
transform luxury handbags and accessories into highly desirable
one-of-a-kind gifts.” said Nelson Mui. “Their collective talent and knowledge
of the luxury retail market are vast and we were honored that they were a part
of this exciting event.”

While the event VIP guests had the opportunity to offer their own thoughts
on personalization, the visiting influencers also highlighted the customization
services available in store at the Make It Yours counter throughout the
holiday season, such as tag embossing, bottle engraving and personalized gift
wrap creation.

Each celebrity presented a curated selection of pieces as gift inspiration for
the holiday season. Bag Snob highlighted her top choices for seasonal gifts
that included a DFS exclusive Bulgari bag and watch, a Tiffany & Co Key
necklace, exclusive Tod’s shoes and an exclusive wallet on chain by
Valentino. Style guru Mr. Bags promoted eight of his favorite products from

the many brands available at the store. These included a Tiffany & Co Key
necklace, bags by Dolce & Gabbana, Burberry and Bulgari, shoes by Rupert
Sanderson, Bing Xu and Tod’s, and whiskey by Johnnie Walker. Pop artist
Boyarde, whose playful designs are highly sought after around the world,
conducted mini-workshops and conducted live paintings. The British artist
also presented a selection of exclusively designed and hand painted bag
straps and charms for her customers.

An auction was run throughout the event to raise money for the world’s
largest wish-granting organization, Make-A-Wish, which has made dreams
come true for over 415,000 children around the world who suffer from
life-threatening medical conditions through their previous three partnerships
with the foundation. Bidders vied for a fabulous leather jacket donated by
AllSaints and handbags chosen by Mr. Bags and Bag Snob, all personalized
with Boyarde’s iconic and eye-catching designs, reminding guests that gifting

is also about giving to others less fortunate.

The evening culminated in a party featuring two spectacular balloon drops.
Any guest catching a glitter-filled balloon stood the chance to win amazing
prizes, whilst shoppers enjoy a special discount of enjoying a MOP200 off
their purchase after spending over MOP1000.