THE OCEAN’S WELLBEING IS OUR WELLBEING

Our blue planet, our beating hearts: Water comprises both in almost-equal amounts, a proportion so perfectly aligned that it’s impossible to call it coincidence. Faced with this fact, it’s clear that we cannot separate ourselves from our seas. The ocean’s wellbeing is our wellbeing, and protecting it ensures a bright future for us all.

THE OCEAN IN ALL OF US

No matter where we live—landlocked or lakeside, temperate or tropical — the ocean’s tides touch everything and everyone, connecting us as a global community whose future depends on the sea’s wellbeing.

*50% Of Earth’s Oxygen Comes From The Ocean
Protect the organisms that produce it by supporting the planting of mangroves and seagrass.
*The Sea Has Become 30% More Acidic In The Past 200 Years Due To Carbon
Emissions.
Take fewer car trips and save one pound of carbon for every mile not driven.
*80% Of Marine Pollution Originates Inland
Get involved in neighborhood clean-up programs—local acts have a global impact.

OUR IMPACT & COMMITMENT

The sea is the source of so many wonders: oxygen that sustains us, food that nourishes us, even the kelp that fuels our formulas. In return for these gifts, we promise protection — honored through over 15 years of support for ocean conservation efforts around the world. And we’re just getting started.

2017
We launch La Mer Blue Heart Oceans Fund as a way to make charitable contributions that
support ocean preservation efforts.

2018
Support for the Oceano Azul Foundation leads to the discovery of the LUSO Hydrothermal
Field in the Azores, a unique zone of biological, geological and chemical importance that is
now declared a Marine Protected Area.

2019
With our assistance, The Nature Conservancy plants 400,000 mangroves in the Caribbean.

2020
Earth Echo’s 30X30 initiative aims to build a global youth movement to protect 30% of our
ocean by 2030.

Plus, by the end of 2025…
Over 75% of La Mer packaging will be recycled, recyclable, reusable, refillable or
recoverable.

OUR SUSTAINABLE HARVEST

Our founder, Dr. Max Huber, was inspired by the ocean’s legendary healing powers. In tribute to his legacy, La Mer continues to only use sea kelp sustainably hand-harvested from pristine, protected waters off the coast of Vancouver Island in its nutrient-rich Miracle BrothTM which lies at the heart of every La Mer product.

LIMITED-EDITION BLUE HEART CRÈ ME DE LA MER

Aglow with a pattern of bioluminescent corals, this year’s collectible design is an artful tribute to the force that inspires the healing energy of our iconic Crème.

In our latest, limited-edition commemorative decorative jar, this luxuriously rich cream deeply
soothes and moisturizes to help heal dryness and leave skin looking naturally vibrant. Miracle
Broth™ — the legendary soothing elixir that flows through all of La Mer — infuses skin with seasourced renewing energies. Ideal for drier skin.

HOW TO USE: The secret to activating Crème de la Mer with Miracle Broth™ lies in a soothing
ritual. Warm it for a few seconds between the fingers until it becomes translucent, then press gently into the skin.

CELEBRATE WORLD OCEANS DAY

Created in 1992 and made official by the United Nations in 2009, World Oceans Day takes place annually on June 8. It is a day to recognize the importance of the sea as a vital ecosystem, and to take action to preserve its delicate habitats and wildlife. At La Mer, the ocean is a symbol of promise on the horizon. We strive to honor this place of wonder, where stories come to life and imaginations run wild.

Limited-Edition Blue Heart Crème de la Mer (HK$2,650/60ml) is available on June 1, 2021.

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