Emilio Pucci has opened a new store on the second floor of IFC shopping mall. The new store displays the luxury fashion for which Emilio Pucci is renowned: ready-to-wear, signature silk accessories, handbags, shoes, small leather goods, eyewear and beachwear.

The Maison’s distinctive products are showcased in a new and modern setting taking visual inspiration from Palazzo Pucci in Florence. Capri blue carpet, extra-clear mirrors, travertine marble, and brass details enhance the dynamic spirit of the Emilio Pucci Resort and Spring/Summer 2019 collections, now available in store.

Golden color pillars and racks recall the historic wardrobes of the first store in Palazzo Pucci and convey the idea of a modern Renaissance; green plants takes us into a Mediterranean garden feeling and a distinctive “Riva droite” armchair produced by Cappellini for Emilio Pucci gives a touch of point and design to the minimalist structure of the store.

Targeting a sophisticated local and international clientele, the new Pucci boutique in Hong Kong reinforces brand’s footprint in Asia, where it operates in Seoul, Kuala Lumpur and Bangkok, among other Southeast Asian locations, and has a consolidated presence in Japan. In addition, the Pucci store network extends to the world’s most relevant fashion capitals – Milan, New York, Rome, Paris and London – as well as luxury resort destinations such as Portofino and Saint Tropez, and globally across over 50 countries through its online flagship emiliopucci.com.

Emilio Pucci ifc Store Details:

Address: Shop 2090, IFC mall, 8 Finance Street, Central, Hong Kong

Tel: +852 2319 0868