The much-anticipated golden “KUBE”, a cube-shaped design installation by Dutch architectural firm OMA, is now open for business with % ARABICA’s sixth store in Hong Kong. Echoing K11 Group Founder Adrian Cheng’s vision for K11 MUSEA to be a landmark whereby to connect people and propagate culture, the now opened % ARABICA at KUBE is designed to unfold communal dialogues and experiences shared between the community, shoppers and travellers of the vibrant city.
“In creating K11 MUSEA, we worked with 100 creative talents to propagate culture and inject inspiring content into the new consumer’s daily life. What David Gianotten and Rem Koolhaas’ KUBE adds to K11 MUSEA is therefore more than an iconic OMA feature, but a symbolic space that explores Hong Kong’s waterfront culture, coffee culture and a new way to become part of a larger community.” Says Adrian Cheng, K11 Group Founder.
Enviably located on the waterfront with unimpeded views of the iconic Victoria Harbour, KUBE is a cube-shaped kiosk designed by acclaimed Dutch architecture firm OMA headed by David Gianotten and Rem Koolhaas. KUBE will now be home to the newest % ARABICA, the fastest-growing specialty coffee brand in the world. Serving its signature blend and specialty drinks, % ARABICA will foster a communal environment where shoppers and visitors can share experiences over a great cup of coffee.
The dai-pai-dong-inspired kiosk features aluminium panels with a special anodized golden finish that changes colour as light of different qualities reflects from the material, while an arrangement of cubical marble chairs allows people to linger and engage with each other – an all-rounded setting that allows events and outdoor performances in future.
For special events, a giant red balloon, visible from across the Victoria Harbour, is installed as a “city canopy” to gather all participants under the same roof, and as an “urban pin” to mark the KUBE as a place in the city for inspiring encounters.
“The KUBE is a multi-function installation to connect people visiting K11 MUSEA and passers-by, who share a moment to be fully present to experience the city, and possibilities of encounters,” says David Gianotten, OMA Managing Partner – Architect.
Lauded by its smooth and strong taste with hints of dark chocolate, the signature % ARABICA Blend is a medium-dark roast combining two Ethiopian and two Brazilian coffee beans. The current single origin coffee features lightly roasted Ethiopia Adado which evokes a fruity flavour with tones of citrus and orange. Highlights on the menu include the Spanish Latte, a sweet and smooth coffee served with a dash of condensed milk and the Matcha Latte, a non-coffee beverage made with Kyoto matcha powder and milk.