With pieces made from recycled materials or materials that have less impact on the environment, the Fall 2019 collection continues to highlight H&M’s commitment to only use sustainably sourced materials 2030. From the softly tailored check separates to the animal print dresses and oversized hoodies, all in a colour palette of light neutrals, black and pops of orange-red, the vibe is laidback yet sophisticated. The H&M Fall 2019 Conscious Collection launches in September and will be available worldwide, in store and online.
Recycled polyester is the key material for H&M’s Fall 2019 Conscious Collection, found in the dresses, shirts, knitwear, outerwear and tailored pieces. Most often made from used PET bottles, recycled polyester is processed and spun to create a fabric that’s easy to care for. Meanwhile, the jersey pieces in the collection are made from organic cotton or blend made out of TENCEL™ lyocell fibres.
“H&M’s Fall 2019 Conscious Collection is all about the timeless classics and wardrobe staples you never get tired of. Long-lasting design in more sustainable materials and the autumn must-haves you need to update your wardrobe,” says Maria Östblom, Head of Design Womenswear at H&M.
Figure-flattering dresses and tailored separates are key, with cosy oversized hoodies that can double as dresses and a checked shirt that can be thrown over any outfit balanced out by leggings and slim jeans. Knitwear features high necks and cropped bodies, while the outerwear is boxy yet chic. Details throughout the collection include ruching, wide cuffs and subtle side slits. The colour palette features light neutral tones, black and pops of orange-red. Animal prints and different kinds of checks heighten the sophisticated, cosmopolitan look.
“We want to use our size to lead the change towards circular and renewable fashion. The H&M Fall 2019 Conscious Collection is an amazing example of how far we have come with technology and innovations replacing conventional materials with recycled alternatives,” says Pascal Brun, Global Sustainability Manager at H&M.