Recycle, Reuse, Reduce… But also Rethink, Reshape, Respect. The new HOGAN 3-R
collection is made with love towards earth and the people who inhabit it and recycled
materials engineered to create a product whose quality and value is higher than the
original.
Hogan global brand ambassador Yang Yang and China brand ambassador Zhao Lusi
dressed in 3R collection in the latest campaign to pomote the brand’s responsible product
innovation that makes sensible use of available resources by reducing waste, whilst
bringing to life unique, valuable and durable objects. It means encouraging new
pathways that choose quality, functionality and aesthetics, preferring heritage over trend
and that guarantee longevity to the product. These quintessential elements have always
been integral part of HOGA values.
To celebrate the launch of this meaningful collection, HOGAN will host a charity shopping
weekend in benefit of EcoDrive Hong Kong from 15 to17 Oct 2021 in all Hong Kong
boutiques. Part of the sales during this weekend will be donated to EcoDrive Hong Kong,
whose mission is to promote the awareness and reduction of single use plastic in Hong
Kong through education, connecting with corporates and providing solutions, by
motivating and driving each individual to make a lifestyle change.
Collection Highlights
The HOGAN-3R sneaker upper is made of a special blend of regenerated leathers and
recycled plastic. The unbelievably light outersole is 3D printed with industrial waste
materials, preventing landfill. The signature ‘H’ logo stretches across upper, sole and tread.
The sneakers are complemented by a hooded trenchcoat in recycled wool and unisex
bomber jackets to be worn over quilted shirts made with regenerated fibers and synthetic
down. Oversize down jackets in water-repellent nylon and biobased polyester, both long
and short, together with sweatshirts in cotton terry doubled with recycled wool and
oversize fanny packs complete the offer.
The predominant white and black are the backdrop for orange, pink, yellow, purple and
blue accents.