KEF is delighted to introduce KEF at Home, a new programme that offers home entertainment enthusiasts the power of exceptional sound in the comfort of home. Curated for
experience connoisseurs looking for uncompromising pure audio quality, the programme features LS50Wireless II, the latest all-in-one wireless high-fidelity speaker system. The 30-day home-trial allows participants to experience the speakers fully, before making a purchase.

With customer service at heart, through KEF at Home, users are guided through a seamless end-to-end high-touch journey. From set-up to enjoyment of the emotional power and quality of experience offered by KEF speakers, KEF at Home is designed to showcase the product at its best and to impress from the moment it arrives.

“High-fidelity sound systems are still an unfamiliar topic among the majority of music lovers; through this programme, we hope to raise awareness and make the consideration and experience of high-fidelity sound a seamless and enjoyable process,” shares Grace Lo, President of KEF. Villie Tsang, Vice President of Growth & Customer Engagement of KEF further comments, “We are transforming the conventional purchase journey through building a truly differentiating and world-class direct-to-consumer platform where we can communicate and engage with our customers on a more personal level.”

Global lockdowns and home quarantines has seen increased demand for home entertainment, driving online sales worldwide. While continuing to build and maintain successful relationships with its retail partners, KEF has evolved and remained agile with a direct-to-consumer business model that is set to further future-proof the business, while creating a gateway for ongoing relationships with every customer.

KEF community representatives will be available via live chat every step of the way to guide and ensure users an exceptional experience throughout the 30-day period. At the end of the trial, participants have the choice to purchase the speakers or to return them at no cost.

Piloting in Hong Kong, the programme is exclusively available for the multi-award winning LS50 Wireless II, the second generation of the all-in-one plug and play speaker system. With no competition in the market, the LS50 Wireless II features the brand’s own Metamaterial Absorption Technology (MAT) and 12th generation Uni-Q technology, producing exceptional acoustic accuracy and pure natural sound. Compatible with all major music streaming services and audio formats such as Spotify, Tidal, Amazon Music, Qobuz and Deezer, users can also personalise their listening experience via KEF Connect App.

Following a successful KEF at Home launch in Hong Kong, the programme will be rolled-out to other key markets around the world.

LS50 Wireless II

FREEDOM – all the music, all the time
• Play all major music services and supports all major audio formats
• Wireless both from source and between the speakers
• Comprehensive applications and connectivity

USER-CENTRED – let you be you
• Intuitive on-boarding with user-centred features
• Personalised listening experience via KEF Connect App

PERFORMANCE – most accurate and immersive sound
• Metamaterial Absorption Technology eliminates 99% of high-frequency distortion
from the rear of the driver for pure, natural sound
• 12th generation Uni-Q with MAT driver array for exceptional acoustic accuracy
• Music Integrity Engine for rich, full-bodied sound
• System power: LF 280W class D, HF 100W class A/B, Max. SPL:108dB

DESIGN – Attention to every detail
• Optimised cabinet design for best acoustic performance
• Available in 4 finishes
• With mounting inserts to secure on KEF S2 Floor Stand (available as separate item)

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