The IRENEISGOOD Label SS21 collection embraces the spirit of the season with positivity, freedom and good vibes. True to the brand’s DNA, the collection is a reflection of Irene’s playful yet chic personality. Made in South Korea and Italy, the collection features a variety of unique and eye-catching items, particularly a series of dip dyed denim sets. Matched together or with other items, they are sure to create a strong statement for the season. The collection also spotlights a selection of new casualwear, such as animal prints that are crafted in a combination of bold colours with effortless silhouettes. The brand’s classics including the “GOODFORYOU” hoodies and knitwear are revamped in vibrant candy colors, and a swirl of pastel tones. The bright colors, unicorn motifs and touches of pop wrapped in a fun twist continue to portray the brand’s DNA. This combination of color and playfulness emphasizes the brand’s message of spreading good vibes and positivity.