BALLY celebrates its Alpine roots by returning to the Swiss mountains for its Autumn/Winter 2019 campaign, featuring Asia Pacific brand ambassador and renowned Chinese actor Deng Lun alongside Argentinian artist and model, Conie Vallese.
With the natural beauty of the Swiss Mountains providing the ultimate backdrop, the campaign, which was shot in the renowned ski resort of Zermatt, explores the brand’s authentic Alpine origins and pioneering spirit through a dynamic collection of outerwear, shoes and accessories that celebrate the outdoors.
Photographed by Zoe Ghertner, with styling by Francesca Burns, the campaign demonstrates the raw elements and graphic splendor of a late winter mountain side, capturing the emotion and majesty of the snow-capped peaks.
‘The air is clean and I am a world away from the busy, city life I am used to,’ says Deng Lun of his first ever trip to Switzerland and his second campaign for BALLY. ‘I feel a true connection to BALLY’s heritage and pioneering legacy here.’
Showcasing invigorated seasonal classics and nostalgic Swiss motifs in a gentle ode to the mountain lifestyle, BALLY’s Autumn/Winter campaign, in collaboration with London based creative agency Wednesday, was launched in Hong Kong on 22nd August.