For its Fall-Winter 2019 advertising campaign, French fashion house KENZO embarks on a journey on the road less travelled. The artistic collaboration between the French fashion house and the storied pop photographer David LaChapelle shifts into a dramatic new focus. The results of this second creative partnership (KENZO and LaChapelle first collaborated for the house’s Spring-Summer 2019 campaign) are less like a traditional campaign and more like what might best be described as a series of postcards sent from the edge of imagination. Blurring the lines between high art, luxury advertising and the unavoidable wanderlust incited by modern social-media photography, KENZO’s Fall-Winter campaign asks its audience to take a double or even triple look before drawing conclusions.
At first glance, the unorthodox, densely layered images echo the important cross-cultural conversations that are imprinted into KENZO’s roots since its foundation. In classic LaChapelle form, there is more to these photos than what meets the eye. One-of-a-kind works of “collage art”, the dichotomous images feature original fashion photography by LaChapelle superimposed over his rarely seen personal archive of vintage travel slides he has sourced for decades from his globetrotting adventures all over the world. It’s a provocative and intergenerational approach to image making that speaks to KENZO’s global sensibilities and conveys a new modern community of people traveling all over the world.