Located at a new flagship museum-retail complex “K11 Musea” at the Victoria Dockside in Tsim Sha Tsui, the 138m2 store has been fitted with KENZO’s curated approach to retail, to showcase the brand’s continued ethos of revitalization. Dedicated to KENZO’s collections for women and men, accessories, footwear as well as kids wear from Fall/Winter 2019, the store is part of an all-immersive brand experience for customers of the storied French fashion house. Upon moving through the store, the medley of materials and minerals such as concrete, white cement, mirrors and varying tones of marble unexpectedly merge together to create this singular and effortless KENZO shopping experience.
Exclusive to K11 MUSEA store, a special multi-coloured tiger tapestry is displayed at the entrance. It was originally created by French artist Olivier Colombard within the wall of KENZO HQ rue Vivienne, not far from KENZO’s very first store in Galerie Vivienne in 1970. This artwork depicts the brand’s now recognizable tiger motif, an emblem of the success and growth of the brand.