Fashion meets Photography: an exclusive collaboration between Leica Camera and Zegna. The Italian luxury fashion brand yields a capsule collection of high-end camera accessories, possibly the most refined to date.
Debuted in January 2020 on the runway of the Ermenegildo Zegna XXX Winter 2020 Fashion Show, this highly expected capsule collection finally comes to life.
Designed for the modern photographer, in search of the most beautiful image but equally attentive to the subtle details of handmade craftsmanship, the collaboration strengthens the link between two expressions of art and creativity, reflecting a broader dialogue between the two brands.
Zegna Artistic Director Alessandro Sartori, a photography enthusiast and authentic Leica lover, has always been inspired by photography as a creative language that he often visually uses as a reference for his collections. His own passion led Zegna to a collaboration with Leica built upon the mutual expression of creativity and innovation, craftsmanship and technicality which further cements Zegna’s reputation as a global luxury lifestyle brand.
The collaboration collection consists in PELLETESSUTATM camera holsters made for Leica Q2 and Leica M cameras; PELLETESSUTATM protectors for Leica Q2; functional crossbody bags called Insta-Packs, inspired by photographers’ attitude that fit almost all Compact Leica cameras (Leica V-Lux excluded) and the Leica CL with the 18mm ‘pancake’ Leica lens; carrying and wrist straps; Leica keyrings and round wallets (both for coins or the Leica Q2 lens cap) that feature luxury details and the precious touch of PELLETESSUTATM collection, an iconic Zegna special woven nappa leather, result of an innovative Ermenegildo Zegna research aimed to recreate precious fabric using extremely thin strips of selected nappa leather in place of fabric yarns.
“Zegna and Leica share the same value philosophy, and both are committed to create excellent products with sincerity and quality; I hope that this is a start to a long-term collaboration. Leica has always maintained a sincere attitude, persistent pursuit of quality and the spirit of excellence not only in the field of cameras and photography, but also to unique craftsmanship and artistic language,” says Alessandro Sartori, Zegna Artistic Director.
“Whether it is Leica cameras, moments in life, or Zegna’s clothing, they all have a unique sense of beauty, and their encounters are even more beautiful. Zegna and Leica adhere to the people-oriented philosophy in the pursuit of value, design, sustainability and quality,” says Karin Rehn-Kaufmann, Global Director Art and Leica Galleries.
Leica and Zegna’s joint series will be released globally and will be available at Zegna’s
designated flagship stores in New York, Paris, London, Milan, Dubai, Shanghai, Beijing, Ginza, Isetan and other locations, as well as Leica’s 60 designated stores worldwide. It is also sold online on the official websites of the two brands (zegna.hk and leica-camera.com).