Italian luxury fashion brand Max Mara released its 2022 Resort collection in Ischia, bay of Naples, Italy, yesterday. Since the 1950s, Ischia has been the go-to destination for the fashionable society. The show was held at the Mezzatorre Hotel & Thermal Spa. It is a place that recalls the romance of a time when travel was the pursuit of the jet setting leisured classes whose seasonal voyages around the world created a map of timeless sophistication.
Max Mara Resort 2022 – LOCAL COLOR
Travel: we haven’t done much of it recently, but we’ve been reading about it, and dreaming about it. Contrasting sharply with our own frantic pre-pandemic itineraries, Truman Capote’s‘Local Color’ evokes the golden age of travel. It’s a reminder that you have to stay in a place long enough to really connect with it, and that the means of getting there, the plane trip, boat ride or train journey can be worth writing about -and dressing up for.
Capote’s ‘swans’ were queens of travel and glossy globetrotters whose lives were dedicated to the pursuit of poise and polish. Max Mara’s modern swan likes to be perfect in every situation too, though her life is rather more complex than the ones Capote wrote about. Career, family, friends, fun; she wants it all, she deserves it all, and right now she’s in the mood for a dose of sleek, jet set glamour.
Max Mara rewrites a chapter from the life of those legendary ladies who every season would descend on Paris to curate their wardrobes from the handy headquarters of the Plaza Athenee. There were elegant lunches at the Ritz and suppers at Maxim’s which are still talked about fifty years later. And, whilst that wardrobe was whisked together, a little downtime at a rocky retreat by the Mediterranean. Max Mara pictures days filled with expeditions to hunt down coveted artisanal footwear and straw baskets, ‘spaghettatas’ on board the yachts of industrial magnates, and nights spent rocking and rolling with the great and good in off-duty mode.
Mid-century silhouettes are reworked with sportswear overtones for a collection with contemporary, go-anywhere elegance. The new silhouette revolves around a skirt that gathers just below the waist. Wear it with or without leggings, and an espadrille-sandal hybrid. The same gathered motif appears on the back of a snappy suit, a pull-on dress and a sporty spolverino. Max Mara’s iconic 101801 is reanimated in a tecno-luxe jersey that’s perfect for the change of season and emerges unscathed from the ignomy of being bundled into an overhead locker.
Max Mara presents a series of artfully clashing patterns in the cheery blush-to-pink-to-scarlet spectrum of the geraniums that cascade down the sunny facade of the Plaza Athenee. They are very similar to the ones that grow in Ischia, where Truman Capote spent the happy four months that he described in ‘Local Color’. Like the geranium, Max Mara works happily in both locations and anywhere in between.
The film of Max Mara Resort 2022 runway show, directed by the talented movie director Ginevra Elkann, will be shown on Thursday 1 July at 9 pm Hong Kong time on https://cn.maxmara.com/.
Elkann whose debut film ‘Magari’ was released in 2019, studied at the London Film School and has worked with Bernardo Bertolucci and Anthony Minghella. To complete this elegant circle she is also the granddaughter of Marella Agnelli, one of the Capote’s Swans.