Italian luxury house Moschino and the world’s most enjoyed beer Budweiser announced the release of a 15-item limited-edition capsule collection in conjunction with two limited-edition beer bottles, one of the two for Budweiser’s iconic aluminum bottle, and one for a new amber lager, Budweiser Pulse. This collaboration showcases Moschino’s iconic play on cultural cornerstones and encapsulates the strong visual impact of the integration of both seminal brand logos.
Since his debut collection as creative director of Moschino in February 2014 with the Fall/Winter 2014 Runway Show, Jeremy Scott has been inspired by the pop culture symbolic presence of the Budweiser logo; using the classic red, navy, gold and white label as a pattern for the timeless Moschino dress and cape look (38) that was later displayed at the Metropolitan Museum of Art’s Costume Institute Spring 2019 exhibition, Camp: Notes on Fashion.
This announcement was celebrated in Shanghai at the Paramount Ballroom and featured a private dinner, special performance by Chinese jazz singer Jasmine Chen and afterparty all hosted by Budweiser and Moschino creative director Jeremy Scott.
The Budweiser Pulse limited edition is available now. The Moschino x Budweiser capsule collection is available globally while supplies last.