MOSCHINO collaborates with Hong Kong’s prestigious shopping mall LANDMARK from now to September 8th to showcase a unique installation at Atrium, presenting MOSCHINO 2019 Fall/Winter collection inspired by the American Game Show.
“It’s a bold, technicolor escape from reality that you look forward to at the end of the day. There’s a reason that game shows are beloved by millions of people around the globe, with as much variety as there are people. ” said Jeremy Scott, Creative Director of MOSCHINO.
The gameplay elements and settings echo with LANDMARK’s “A Year of Play” annual theme, inspiring customers to engage in this creative and fun installation.
Adopting and recreating some of the sets from the runway show, the installation is mainly divided into four zones: “Winner”, “Slot Machine”, “Trip for Two”, and “Prizes”, where each unique set conveys a space of creativity.
A large American billiard table is placed in the centre of “Winner” zone, together with the mannequins in massive wigs wearing the signature dollar-bill-print looks, it fully reflects the creativity of the brand. The “Slot Machine” set features the outstanding slot machine with a shimmering backdrop covered with gold sequins. With mannequins dressed in “Good Luck Trolls” sweaters and dresses decorated with game board panels, a resonance with the theme of winning in MOSCHINO runway show is given.
Opulent dreams of contestants winning grand prizes that range from a refrigerator, an armchair and a grandfather clock to a luxurious ski trip to Aspen, these desirable and extravagant prizes are well displayed in the “Trip for Two” and “Prizes” zones. Corresponded with the sparkling and embellished high splits full-length gowns, they paid a homage to the ladies who present prizes in “The Price is Right” show.
Customers can also enjoy an exclusive ecommerce experience via the ‘Style Concierge’ service by downloading the LANDMARK HONG KONG mobile App during 6th September to 30th September 2019. Purchase those MOSCHINO items in the app during the period to receive triple BESPOKE Reward points. There will also be four exclusive to LANDMARK Style Concierge items during the above campaign period.