MUSEA ROUGE: The Romance of Paris Comes to K11 MUSEA

This February, K11 MUSEA will be painted in alluring French red— the most auspicious hue of the Lunar New Year season and the colour of love, paying a grand homage to Paris, the city of light, romance and art just in time for Valentine’s Day. Start your poetic journey with a one-of-a-kind Al Fresco Dining experience featuring a Fortnum & Mason Afternoon Tea Set and a personalised bouquet by Blooms & Blossoms at the Bohemian Garden. In a year where love is needed more than ever, share your joy with the community and help to support those in need this Valentine’s Day. When you share an al fresco meal with your loved one, K11 MUSEA will subsidise hot meals via social enterprise onebite SOCIAL. Pay love forward by creating unforgettable moments with loved ones – with every al fresco meal purchased, K11 MUSEA will subsidise two healthy meals via Social Miles, a charitable initiative by social enterprise onebite
SOCIAL.

To create your own romantic memories, make a wish under C’est Mon Cœur, the floating heart showcase in the Opera Theatre for the perfect photo moment. Continue your journey with a stroll through a picturesque Parisian street with L’Amour by Cartier on the 6F where you can send a love letter at the postcard pop-up counter with the Cartier boys delivering it on your behalf. Finally, no date is complete without a touch of vibrant art and culture. Head to the K11 Art & Cultural Centre to experience Tracing the Fragments, Hong Kong’s first-ever comprehensive showcase of Central Eastern European Art, presented by K11 Art Foundation and Q Contemporary. To truly experience all that Valentine’s Day has to offer, use the ‘MUSEA ROUGE: Experience Paris at K11 MUSEA’ map on the K11 HK Mobile App to discover Parisian art, fashion and gastronomy at 16 different locations around K11 MUSEA.

Share the Love – Dine Al Fresco at the Bohemian Garden and K11 MUSEA will Subsidise Meals via social enterprise onebite SOCIAL

An al fresco meal brings to mind the carefree picnics and rustic charm of Parisian street cafes in the city of love. Located on the 7F, K11 MUSEA’s Bohemian Garden transforms into Terrasse de Verre, a picturesque French-inspired terrace with a pop-up glasshouse filled with flowers from Blooms & Blossoms. Dine under the sun with the afternoon tea Al Fresco Dining package, which includes a signature Fortnum & Mason Tea Set and a personalised bouquet created by Blooms & Blossoms. For every Al Fresco Dining package purchased, K11 MUSEA will subsidise two healthy meals for those in need by donating HK$100 to “Food House – Social Miles” initiated by onebite SOCIAL. Creating shared value for the community, K11 MUSEA’s Valentine’s Day Al Fresco Dining is the latest innovative initiative where guests can partake in cultural experiences that benefit a greater cause. K11 MUSEA supports Social Miles, a loving response to the pandemic co-organised by onebite SOCIAL and Jupyeah to subsidise hot meals for people whose livelihoods have been directly impacted.

“We are thrilled to have K11 MUSEA supporting us. Through this initiative, it enables us to continue Social Miles with a wider audience and beneficiaries. The pandemic has reminded us of the importance of creating community resilience, and food security is the uttermost essential. Never stop creating shared value, especially in the mood of love. Share love to all and gain your social miles!” says Alan Cheung, Co-Founder
of onebite SOCIAL.

Click here to book this special Valentine’s Day experience from 2 February to 14 March 2021.

Dining Period: 2 Feb – 14 Mar 2021 (every Tues – Sun)
No. of sessions per day: 3 sessions
Price: Package for 2: HK$1,980 | KLUB 11 Gold Card Members or above: HK$1,800
Registration:
● Step 1: Enroll via K11 HK Mobile App/ Website
● Step 2: Select date, session & no. of package
● Step 3: Proceed with payment via credit card / K Dollar
Terms and conditions apply.

C’est Mon Cœur: Make a Wish in the Name of Love Under the Floating Heart at K11 MUSEA

From 2 February – 14 March, K11 MUSEA ushers in the romance of Valentine’s Day unveiling the resplendent C’est Mon Cœur, the French Red Heart floating art showcase. An enduring and universal symbol of love and optimism for all, the floating 3 metre wide heart is a spectacular sight to behold at the Opera Theatre. Snap a photo and make a wish under this magnificent beacon of romance for a Valentine’s Day you’ll always remember. Plus enjoy complimentary heart shape cotton candy when you post and share your snap!

Steps to complete in order to redeem your heart shape cotton candy (subject to a quota of 20 per hour):
Spend HK$1,000 or more at K11 MUSEA (max. 2 receipts)
Like or Follow K11 MUSEA on Facebook or Instagram
Post a photo of K11 MUSEA’s “C’est Mon Cœur” heart and hashtag #MUSEAROUGE
Present your photo and receipt(s) at the Redemption Booth on K11 MUSEA G/F (near MUSE EDITION, Shop 013)

Uncover Parisian Wonders with the ‘MUSEA ROUGE: Experience Paris at K11 MUSEA’ Map on the “K11 HK” Mobile App

To make the most of your Valentine’s Day experience, discover Parisian art, fashion and gastronomy by travelling to locations across K11 MUSEA using the ‘MUSEA ROUGE: Experience Paris at K11 MUSEA’ map on the K11 HK Mobile App. Open the map and start exploring to discover the 16 different experiences and surprises that lie in store.

How To Get Your Rewards:
Download the ‘K11 HK’ Mobile App.
Go to the ‘For You’ section and tap on ‘A Grand Homage to Paris this February’.
Tap on each icon to explore Parisian surprises around K11 MUSEA.
If there is a reward, press ‘Redeem’ to save it to ‘My Wallet’
Terms and conditions apply.

L’Amour by Cartier – How Far Would You Go for Love?

Immerse yourself in the passion of French romance and cherish enchanting moments with your Valentine in Cartier’s welcoming embrace. With all the elegance and romance of Paris, L’Amour by Cartier brings the brand’s signature elements and Instagrammable Parisian decorto K11 MUSEA. Surround yourself with the best of French cinematic backdrops, stroll along the Parisian-styled street installation and take a seat to relax. Finish your stroll by writing a message to your loved ones at the pop-up postcard counter and enjoy a fun photo moment at the interactive photo booth capturing a moment to remember.

Date: 6 – 28 February 2021
Time: 12pm – 7pm
Venue: 6F, K11 Sculpture Park, K11 Art & Cultural Centre

Tracing the Fragments, the First-Ever Comprehensive Presentation of Central Eastern European Artin Hong Kong

Creating dialogues of art and fostering cultural exchange among the regions, K11 Art Foundation and Q Contemporary, founded by entrepreneur Queenie Rosita Law, co-present Tracing the Fragments, a collaborative collection of prominent works of Central Eastern European and Chinese contemporary art. Selected works showcased at the K11 Art & Cultural Centre explore the idea of timescapes, while documenting, discussing and tracing the formation and interpretation of memories.

After viewing Tracing the Fragments, art lovers can visit the Gold Ball to see an impressive standalone work untitled 2015 (Demain est la question), which means “tomorrow is the question” by Thai artist Rirkrit Tiravanijal. Always focused on the interactions between people and their surroundings, Tiravanija combines elements of visual art, culinary traditions, sport, performance and social interaction to encourage
the public to be a part of the art-making process.

Tracing the Fragments
Date: Now – 28 February 2021
Time: Open every day from 10am – 10pm
Venue: Q Contemporary Pop-up Gallery (Shop 605, 6F, K11 Art & Cultural Centre) and Gold Ball (2F)

Find Your Match: K11 Kulture Academy Workshops

Makeup Tips with GUERLAIN
Featuring makeup looks inspired by red and gold colours and GUERLAIN’s Abeille Royale skincare collection, learn new makeup tips perfect forthe season from the comfort of home with this online tutorial.
Participants will enjoy:
● Complimentary Beauty Kit (valued at HK$238)
● Redemption letterto reserve an Abeille Royale Ritual hand
massage service (advanced booking is required)
● HK$100 e-voucher upon presentation at the GUERLAIN K11
MUSEA store, valid from 6 – 14 Feb 2021.
Date: 6 February, 2021
Time: 11am – 12 noon
Location: Online
Language: Cantonese
Enrol at: https://kka.k11.com/en/module/6243/

Burgundy 101: Terroirs and Upcoming Vineyards
Learn about the unique climates and terroirs of Burgundy while sampling
6 wines from the latest up-and-coming Burgundy producers you need to
know. Guided by François Tran, The Fine Wine Experience Senior Wine
Specialist from France. Participants can enjoy a complimentary plate of
canapés.
Date: 20 February, 2021
Time: 2:30pm – 4pm
Location: The Fine Wine Experience, Shop 606, 6F, K11 MUSEA
Language: English
Enrol at: https://kka.k11.com/en/module/7012/
*For aged 18 or above

Decorate Your Own Unique Ceramic Plate
In this workshop, you will learn about:
• The history and culture of ceramic art
• The basic techniques behind hand-crafted ceramics
• The significance and relationship between ceramic tableware and the
food and beverage culture
Date: 27 February, 2021
Time: 2:00pm – 3:30pm
Location: Lilium by Gitone, Shop 509, 5F, K11 MUSEA
Language: Cantonese
Enrol at: https://kka.k11.com/en/module/7053/

Creating Preserved Floral Art Inspired by Leonardo da Vinci
Dive into the world of preserved flowers, a more enduring alternative to
fresh flowers with the Hong Kong Academy of Flower Arrangement
(HKAFA). Create your own unique flower art inspired by Leonardo da
Vinci and mix and match a wide range of preserved roses and
hydrangeas. Participants can enjoy a box of chocolates (9 pieces) and a
complimentary tea drink.
Date: 6 March, 2021
Time: 2pm – 4pm
Location: SIP ART, Shop 109, 1F, K11 MUSEA
Language: Cantonese
Enrol at: https://kka.k11.com/en/module/6234/

K11 MUSEA & ESHOP Exclusives

Serge Lutens
K11 ESHOP EXCLUSIVE