Refined elegance. An edge of authenticity. The power of personal style. Evoke effortless allure with a limited-edition collection inspired by Claudette, inimitable mother and muse to François Nars. Drawn from nostalgia and the irreverent spirit of 1970s Paris Rive Gauche, each boldly wearable shade paints an intimate portrait of unapologetic style and unconditional love. A vision of beauty.
NARS Claudette x Animal Crossing
NARS Cosmetics introduces for the first time, custom Animal Crossing designs inspired by the brand’s latest limited edition “Claudette” makeup collection. The NARS Claudette Collection features a lineup of 14 makeup SKUs inspired by Founder and Creative Director François Nars’ mother and original muse, Claudette Nars.
Animal Crossing players are invited to adorn their characters and homes with face stamps and wallpapers that feature the clover, butterfly, and star graphic patterns which match the Rive Gauche-inspired packaging from the collection. Players and fans of the brand can also dress their character in NARS logo hoodie.
The custom NARS Animal Crossing designs explore the marriage between the beauty and gaming worlds, while reinforcing the brand’s commitment to digital innovation. “There is a significant crossover between beauty enthusiasts and gamers that we’re engaging in a new way with this activation. The spirit of the Claudette Collection is rooted in play and creative self-expression, while the packaging is whimsical, playful and fun – it felt like a natural launch to celebrate with the Animal Crossing community,” explains Dina Fierro, VP Global Digital Strategy & Social Engagement for NARS.
Players can find the NARS custom designs within Animal Crossing New Horizon by redeeming the following codes:
Face Stamps
Clovers: MO-9DWT-K1G0-M71K / Butterflies: MO-2SWP-XSHR-QD5T / Stars: MO-D4HS-FKH9-2XKY
Wallpapers
Clovers: MO-TMYJ-WKVW-DTL0 / Butterflies: MO-1WN7-H33L-693P /
Stars: MO-CCCGX-XS83-KB8Q
Clothing
NARS Hoodie: MO-B4B3-RW5G-2Q03
AUDACIOUS SHEER MATTE LIPSTICK
Introducing the cult-favorite sensorial formula, now with a soft-focus finish. Each swipe delivers delicate color with medium-sheer coverage and a petal-soft powder finish.
SHADES:
ANAÏS (pink nude)
MATHILDE (rose beige)
SYLVIE (berry red)
BÉRÉNICE (warm brick red)
SANDRINE (scarlet red)
AUDACIOUS LIPSTICK
A muse, bouche. Four new shades of the cult-favorite luxury satin lip formula, named for the most inspiring women in François’ life: his mother, Claudette Augustine; and grandmothers, Léa and Ginette.
Audacious Lipstick glides on like satin across lips with single-stroke coverage. Bold, ultra-saturated color feels hydrating and stays put—without bleeding or feathering. The NARS logo is embossed on the bullet of each lipstick.
SHADES:
LÉA (neutral spiced rose)
AUGUSTINE (taupe nude)
CLAUDETTE (rust red)
GINETTE (deep brown red
CLAUDETTE CHEEK DUO
Cheek to chic. A duo of sophisticated Blush shades for a natural-looking rush of color.
Our cult-favorite, bestselling blush formula delivers a weightless, natural-looking rush of cheek color. Superfine micronized powder pigments ensure an irresistibly soft, blendable application. Buildable shades deliver a natural wash of color to every skin tone – a light swipe of even the highest-intensity hues deliver a natural-looking flush.
SHADES (left to right):
CROISETTE (matte bright peach)
NINOTCHKA (matte toasted amber)
ST GERMAIN DES PRÉS EYESHADOW PALETTE
All eyes on yeux. Featuring six warm, neutral shades in matte, satin, and shimmer finishes. Each finish stays soft with a vibrant effect. Pure pigments suspended in an innovative liquid binding system create rich, high-impact color in just one stroke.
SHADES:
TOP ROW (left to right):
ENVIE (shimmering taupe)
JOIE (shimmering champagne)
RUE DE TOURNON (shimmering bronze)
BOTTOM ROW (left to right):
L’ÉPHÉMÈRE (matte rust)
NOSTALGIE (matte cinnamon brown)
LIBÉRATION (deep matte brown)
Q&A with Claudette, François Nars Mother and Muse
THIS COLLECTION HAS A MAJOR EMPHASIS ON BOLD PRINTS AND REFINED DETIALS, IT IS ALSO VERY REMINISCENT OF THE 70S RIVE GAUCHE ERA. WAS THIS STYLE A DEFINING MOMENT IN YOUR LIFE AS WELL FRANÇOIS’?
François would go through all the fashion magazines when he was 14, or even 12 years old, and he would always point out the clothes from Yves Saint Laurent. He said to me, “we need to go to Toulouse—one of the Rive Gauche stores has opened there and you need to go and try the clothes.” He thought they were the most beautiful clothes he had ever seen. The fabrics were haute-couture standard, and I kept everything!
DID YOU FREQUENTLY TRAVEL TO PARIS?
Yes, of course, especially after François moved to Paris at 18. He knew the city better than anyone else, even though he had never been there.
Back then makeup artistry schools didn’t exist; makeup wasn’t recognized the way it is now. But François knew who the greatest makeup artists in Paris were. When we arrived, we found a small apartment in Saint Germain and I stayed with him for some time. One day François said, “come on Mom, let’s go have your makeup done.” So I went to see two or three great makeup artists, and every time I asked them if they needed an assistant.
I met makeup master Olivier Echaudemaison, who was so charming. He thought I looked Italian! When I asked if he needed help, he told me that, indeed, he had a show the following day and his assistant just had a baby. He said, “tell your son to come tomorrow morning.” He was so impressed when he found out how much François knew about fashion at such a young age. That’s how it all started, and since then he’s always had work.
WHAT ARE SOME OF YOUR BEST MEMORIES OF PARIS WITH FRANÇOIS?
Shortly after settling in Paris, François had found out about a divine little restaurant on a totally remote street where the whole YSL clan would go all the time. He told me, “we have to go. It must be a good restaurant, and maybe we’ll see them there.” In the same restaurant on another day, Marina Schiano was having dinner with Pierre Bergé and she was wearing that wonderful pilot jacket from Rive Gauche. Later on, after Marina became one of François’ closest friends, she offered him that same jacket that she wore that night when he first saw her.
WHAT ARE SOME OF YOUR BEST MEMORIES OF PARIS WITH FRANÇOIS?
Shortly after settling in Paris, François had found out about a divine little restaurant on a totally remote street where the whole YSL clan would go all the time. He told me, “we have to go. It must be a good restaurant, and maybe we’ll see them there.” In the same restaurant on another day, Marina Schiano was having dinner with Pierre Bergé and she was wearing that wonderful pilot jacket from Rive Gauche. Later on, after Marina became one of François’ closest friends, she offered him that same jacket that she wore that night when he first saw her.
WHAT BEAUTY ADVICE WOULD YOU GIVE TO THE YOUNG WOMAN YOU USED TO BE?
Don’t lose your freshness. When you’re young, you look great—so why exaggerate? If François does my eyes, I look 10 years younger, but that’s François, of course. I am pretty good at doing my own makeup when I take my time, and with the advice of the master! His forte is the eyes; sometimes I do everything else myself and he does my eyes. I don’t want to brag, but I am pretty good, and I taught him a lot! But you don’t teach a painter how to paint. There are skills, but then there’s the instinct.
WHAT BEAUTY ADVICE WOULD YOU GIVE TO THE YOUNG WOMAN YOU USED TO BE?
Don’t lose your freshness. When you’re young, you look great—so why exaggerate? If François does my eyes, I look 10 years younger, but that’s François, of course. I am pretty good at doing my own makeup when I take my time, and with the advice of the master! His forte is the eyes; sometimes I do everything else myself and he does my eyes. I don’t want to brag, but I am pretty good, and I taught him a lot! But you don’t teach a painter how to paint. There are skills, but then there’s the instinct.
WAS THIS COLLECTION YOUR IDEA OR FRANÇOIS’? HOW DID IT COME ABOUT?
Both! I said OK even if I was a bit nervous that it might be difficult for me to work on now. But we spoke and decided to go ahead with it, and I love everything about this collection. Every piece, the dots, the hearts—they represent so many things I owned and loved. Everything is so refined.
HOW WOULD YOU DESCRIBE YOUR ATTITUDE? YOUR STYLE?
I always loved simplicity, fluid dresses, nicely structured suits, pretty blouses in navy silk. I remember this one stunning black-and-white checked jacket. With a black skirt, it was fabulous. I remember that one night, we went out for dinner and Karl Lagerfeld was in the restaurant. I was wearing the jacket and François told me, “Mom, he’s looking our way. When we leave, you go first.” So I did, I passed in front of Lagerfeld first, without looking, and then François told me, “you know, the whole table was staring at you!”.
HOW WOULD YOU DESCRIBE YOUR RELATIONSHIP WITH YOUR SON, AS HE IS AN EXTREMELY BUSY MAN?
He takes good care of us, of me and his father. He sends us vitamins. We’re always checked on. He’s very thoughtful and never forgets us, even if he has a very busy life.He is a very generous man. Extremely generous. With the whole family. And with his entire Nars family. He loves to make people happy.
Launch Date: 1 February 2021
Price:
AUDACIOUS SHEER MATTE LIPSTICK HK$275
AUDACIOUS LIPSTICK HK$275
CLAUDETTE CHEEK DUO HK$440
ST GERMAIN DES PRÉS EYESHADOW PALETTE HK$440