The brand that brought style to the world of beer more than 50 years ago undergoes a transformation for the first time since 2005.

This year, super-premium Italian beer brand Peroni Nastro Azzurro will launch a new bottle and glass design, for the first time in over a decade. Re-affirming their position as a stylish beer in the world, the new bottle and glass has style at its heart with a sleek new design drawing inspiration from the brand’s rich Italian heritage.

Since its launch in 2005, Peroni Nastro Azzurro has been synonymous with style and has become one of the most reputable beers enjoyed across the world. For over a decade, the iconic bottle and glass has led the way with an injection of Italian style, craftsmanship and heritage for people to enjoy around the world. The new design continues this legacy, and has transformed with a clean, elegant shape and sophisticated curves. The signature of Giovanni Peroni – the founding father of Peroni – is engraved on the bottle. The re-styled logo has evolved to a hexagonal shape – a shape that features throughout the new design – and draws inspiration from the original Birra Peroni crest of years gone by. Subtle nods to Peroni Nastro Azzurro’s heritage can be found throughout, including a hand drawn maize icon, highlighting the high-quality Italian ingredients.

The minimalist new design extends to the glassware, which has been created specifically to enhance the beer-drinking experience. The rejuvenation of the iconic glass features a tall, elegant waisted profile with a new hexagonal base, matching the shape of the new logo.

In celebration of the new bottle and glass in artistic style, Peroni Nastro Azzurro is kicking off its new look at the Affordable Art Affair Hong Kong on May 17th, 2019. Art lovers, visitors and influencers can indulge themselves in the new design while enjoying the awe-inspiring artworks.

Affordable Art Fair curates a collection of artworks for all tastes and budgets with an ethos of transparency, friendliness and education, all helping to democratise the art world.

The newly designed bottles will be ready in market in June.

Affordable Art Fair Hong Kong 2019

Date : May 16th – May 19th (Thursday to Sunday)
Venue : Hall 3DE, Hong Kong Convention and Exhibition Centre, Wanchai, Hong Kong

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