The campaign spotlights three of our planet’s natural sources of energy — Water, Wind and the Sun — through an atmospheric and almost dreamlike sequence. Narrated by Gala, the film depicts her dreaming of summer and reconnecting with nature: The first chapter opens with her atop a hill, immersing herself in the power of the wind and vastness of nature. Set in a lush field, the second chapter features her feeling the sun on her skin, and the third chapter, filmed oceanside, sees Gala playfully take our espadrilles to the water’s edge.
This campaign’s dynamic film and complementary imagery were captured by photographer and director Jennifer Massaux, who is known for her nature-driven style.
The SW Elemental Espadrilles Capsule also highlights Stuart Weitzman’s rich heritage steeped in artisanal Spanish craftsmanship. A testament to the masterful craft of our artisans in Spain, each style features intricate details perfected by hand, ranging from the hand-crocheted toe accents to the jute soles that are hand-dyed to create a subtle, multi-colored effect. Every design is adorned with our signature SW Star logo hardware, a motif emblematic of the largest star in the universe, the sun.
“It was one of my first designs for the brand, so it also takes on special meaning. To me, it symbolizes the dawn of a new era — a new beginning for the Stuart Weitzman brand,” SW Head of Design Edmundo Castillo explains.
Espadrilles are synonymous with summer, and the collection stays true to the SW brand DNA of melding fashion, function and fit: Engineered for 24/7 comfort and style, these lightweight pairs are designed to help you take your next step forward into summer and beyond.
“It is my hope that everyone who wears these will love them and channel everlasting optimism every time they slip them on,” Edmundo says.
Our new interpretations of the traditional Spanish silhouette include: The MIRELA STRIPES wedges with a striped sole, available in Cerulean light blue and sunflower yellow canvas; the monochromatic DARYL ESPADRILLE lace-ups inspired by our best-selling DARYL sneakers, available in air canvas; the MARGUERITA espadrilles, available in ruby red, natural and poudre blush pink canvas; its embellished alternative, the MARGUERITA STARS espadrilles, punctuated with our SW Star logo hardware and available in natural canvas; and the ILLEANA wedges with a custom-designed bandana print, available in buff blush, black and white woven fabric.
The SW Elemental Espadrilles capsule collection is available exclusively on www.stuartweitzman.com and in SW boutiques. Each pair comes with an exclusive, reusable canvas tote bag and is packaged in a custom-designed, recyclable shoebox made from 100% recycled content.
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