With Style Theory, Hong Kong members can rent and buy the most coveted designer bags with the platform’s curated selection of over 2,000 pieces from the hottest names in fashion.

Today, ​Style Theory​, Southeast Asia’s largest online circular fashion platform, launches in Hong Kong as the smart fashion solution that delivers an infinite wardrobe of stylish possibilities to women in the city. Founded in Singapore in 2016 by Raena Lim and Chris Halim, Style Theory arrives in Hong Kong to empower fashion lovers to experience Style Theory’s incredible range of over 2,000 timeless and trending designer bags by renting and buying their most desired designer bags through the platform in an affordable, convenient, and sustainable manner. With a rental subscription starting at HK$899 per month, Hong Kongers can enjoy experimenting with fashion and refining their style with bags from top designer brands like Hermès, Celine, Loewe, Chanel, Dior, Saint Laurent, Gucci and Goyard all without the commitment of breaking the bank and buying luxury bags outright.

Fostering a Better & More Sustainable Circular Fashion Culture in Southeast Asia

With the concept of circular fashion at its core, Style Theory is tackling the fashion industry’s buy-and-throw-away culture by offering people the option to try (rent), buy, and resell the latest designer fashion through its platform.

Style Theory founder Raena Lim acknowledged that women use fashion to express their identity and feel empowered, but today’s ownership-driven model inevitably results in clutter, regret, waste and a wardrobe that is never fully satisfactory. Raena believed there had to be a better, more sustainable way of consuming fashion. Along with co-founder Chris Halim, the duo launched Style Theory in 2016 to evolve the way people engage with and consume fashion.

Style Theory’s smart, circular fashion platform gives members access to an infinite wardrobe of stylish possibilities and designer pieces so they can desire without the substantial waste, costs, and investment associated with traditional retail purchases. With the platform’s extensive range of authenticated 57,600+ designer apparel items and over 2,200 designer bags in Singapore, Jakarta, and Hong Kong, Style Theory members can always find something new to try, enabling them to explore the full spectrum of luxury fashion without limits.

Although the pair originally came from finance and business backgrounds, they dedicated themselves to learning more about the intricacies of the fashion industry while launching Style Theory. Since then, Style Theory has quickly grown to prove that its model had tapped into an underserved market. Establishing its roots in Singapore as a successful apparel rental subscription service before expanding into luxury bag rental and resale, Style Theory now leads the circular fashion revolution in Southeast Asia with offices in Singapore and Jakarta and its new launch in Hong Kong which focuses on designer bags during its initial rollout. The Style Theory app uses data-driven technology to personally recommend the right items based on individual browsing and rental history for users anytime, anywhere. In addition, Style Theory launched its flagship store in the heart of Orchard Road, Singapore in November 2019 and also secured the first close of its Series B funding round of US$15 million to aid in its regional development. Style Theory started with 2,000 registered users and in 4 short years have grown 140x to 280,000 registered users while expanding to 2 additional locations.

“Hong Kong was a natural fit in our regional growth plans to lead the circular fashion revolution in SEA; being trend-orientated and conscious about wasteful consumption, ownership and space, and utility, Hong Kongers can be more empowered to access fashion without the guilt of trying new styles or worrying about storage and maintenance. With a designer bag rental membership, Hong Kongers can truly enjoy a sustainable closet-in-the-cloud whenever they want,” said Raena Lim, Style Theory founder.

Style Theory – Hong Kong’s new designer bag rental and resale destination

In the initial rollout for Hong Kong, Style Theory will deliver its designer bag rental services through a monthly membership service. With a Style Theory membership, Hong Kongers can save their closet space and leave their homes clutter-free by enjoying an incredibly versatile range of designer bags spanning coveted classics to the hottest latest arrivals. By renting and reselling on Style Theory, members can swap designer bags to mix and match with their outfits without incurring the huge price tags that go hand-in-hand with owning luxury bags.

Style Theory Hong Kong members will have access to rent and buy 2,000 designer bags from more than 25 top international brands including the likes of Celine, Loewe, Chanel, Saint Laurent, and Gucci, Hermès, Goyard, to name a few. This will include some of the platform’s most popular bags at the moment such as the Chanel Classic Flap Bag, Chanel Boy Bag, Gucci GG Marmont Shoulder Bag, Saint Laurent Sunset Bag, and the Loewe Puzzle Bag.

With a fixed price of HK$899 per month, Style Theory Hong Kong members can rent one bag a month for a maximum of three months. For customers eager to enjoy the flexibility to try even more bags from the platform, extra bag swaps per month are available for purchase at an additional HK$420 and can be arranged with the Style Theory Customer Experience team (please note that select premium bags will incur a surcharge due to popular demand). Hong Kong members will enjoy free delivery and return on their rentals – Style Theory will deliver right to your doorstep within 2-3 working days and return pickup is easily arranged at your easiest convenience for a hassle-free process.

For those looking to make a purchase, select bags are available for sale directly on the Style Theory app so that Hong Kongers can choose to either rent what they like or buy what they love. By selling preloved bags, we aim to offer a complete circular fashion offering to our customers. Buying direct from the app is available to all users, regardless of whether they are a subscriber of Style Theory’s rental service. You do both your wallet and the environment a favour by buying preloved designer bags at a lower price and giving a new life to a bag that prevents it from ending up as waste.

Every precaution is taken to ensure 100% authenticity and integrity of the bags, as Style Theory’s experienced in-house authentication experts work to the highest industry standards with state-of-the-art Entrupy AI technology​to identify and reject any counterfeits. Every designer bag is fully authenticated, and inspected and Style Theory-approved before being sent to a member. In addition, each and every bag is expertly cleaned and professionally maintained before being sent to subscribers so that you can rent and buy with complete confidence.

With over 1 million designer apparel items and bags rented in Singapore and Indonesia since the platform’s launch, Style Theory is Hong Kong’s new regional destination for renting, buying and reselling the most sought-after designer bags. Check out the Style Theory website and app to stay tuned for more exciting updates from Style Theory! @styletheoryhk #StyleTheoryHK

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