Pantone 2018 Ultra Violet

Inventive and imaginative, Ultra Violet lights the way to what is yet to come! Pantone has announced 2018 colour of the year! 18-3838 Ultra Violet! This purple is a dramatic and provocative shade, it communicates originality, ingenuity. Purples have long been a symbolic of counterculture, unconventionality, and artistic brilliance. Think of music legends, such as Prince, Jimi Hendrix, Cher, and David Bowie all brought shades of Ultra Violet to the forefront of western pop culture and as personal expressions of individuality. Full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, provoking individuals to delve in…

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