The global leader in sustainability will launch a Limited Edition Shampure™ Nurturing
Shampoo Bar as part of its efforts to bring clean water to people in need through
nonprofit partner charity: water.

This Earth Month, Aveda, the high-performance, plant-powered hair care brand with a mission to care for the world, is proud to once again support its nonprofit partner charity: water as it seeks to provide clean water to people in need in 2021. Since 1999 when Aveda’s founder Horst Rechelbacher created the brand’s annual Earth Month campaign, Aveda has made a
significant impact, raising nearly $65 million for environmental causes around the world. This year, together with its partner charity: water, the brand is on a mission to raise more than $2M to protect and provide clean water to people in need in India, Nepal, Madagascar and Ethiopia during Earth Month 2021 and beyond.


Throughout Earth Month 2021, Aveda is offering several opportunities for consumers to support its mission to provide clean water to people in need and reach its goal of raising more than $2M:

Aveda will donate $5 from the sale of each limited-edition Shampure™ Nurturing Shampoo Bar and every Discovery Set (featuring productsfrom Aveda’s Nutriplenish™, Botanical Repair™ and Invati Advanced™ lines) to charity: water

Aveda will donate 100% of sales online and in U.S. Aveda stores on Earth Day 2021 (April 22nd) to charity: water (up to $600K).

In partnership with MoveSpring, Aveda will host a virtual Earth Month RunWalk throughout the month of April. All are invited to join by signing up to run or walk 3.7 miles, the average distance people walk to their water source in developing countries. The $25 entry fee will help provide clean water to people in need.


The new, limited-edition Shampure™ Nurturing Shampoo Bar is silicone-free, sulfate cleanser free, cruelty-free and vegan, offering gentle care for hair and the planet. Featuring Abyssinian oil, it gently cleanses & provides weightless, long lasting nourishment while infusing hair with Aveda’s signature calming aroma.

In keeping with Aveda’s commitment to sustainable packaging, the Shampure™ Nurturing Shampoo Bar features zero plastic packaging. The carton is 100% post-consumer recycled FSC
certified fiber, and by purchasing this shampoo bar you could help us save 2 tons of plastic which is equivalent to 180K water bottles.

Additionally, 100% of waste from the manufacturing process will be donated to the Clean the World foundation who will in turn recycle it into new soap bars for communities in need.

The Limited Edition Shampure™ Nurturing Shampoo Bar ($205) is available starting April 1, 2021 in designated Aveda stores and on official eshop in Hong Kong. $5 of each bar sold goes to fund clean water projects.


Find your hair’s new favorite while giving something back. Aveda will also introduce discovery sets featuring products from the brand’s hero franchises. $5 of each set sold during Earth Month will fund clean water projects. 6 The sets will feature an assortment of best-selling products from the following collections:

Botanical Repair™ Strengthening Trio (HK$265): The new Botanical Repair™ collection offers intensive three layer hair repair through revolutionary plant-powered, bond-building technology that is formulated to strengthen, repair and protect hair from the inside out.

Nutriplenish™ Light Moisture Trio & Deep Moisture Trio (HK$250): Discover superfood-infused hydration with Nutriplenish™. The intensely hydrating, replenishing collection is formulated with omega-5- rich organic pomegranate oil for lush, visibly healthy, manageable hair.

Invati Advanced™ Light Trio & Rich Trio (HK$360): The Invati Advanced™ 3-step system reduces hair loss by 53%, resulting in thicker, fuller hair.


All are invited to join the Aveda Earth Month RunWalk and run or walk 3.7 miles (the average distance people walk to their water source in developing countries) daily, weekly or more from April 1 – April 30th. The $25 entry fee helps fund projects in India, Nepal, Madagascar and Ethiopia. Visit an Aveda store, participating salon or the Aveda website and simply use your phone to scan a custom QR code to download the MoveSpring app and join Team Aveda. Guests can also sign up directly via this link: