TUMI Reimagines Retail With New Concept Store at K11 MUSEA

TUMI announced the launch of an exciting new retail concept at K11 MUSEA. A breakthrough departure from traditional retail concepts, the new store is a completely unique space that sits at the crossroads of innovation, art, design and technology. 

TUMI’s new store integrates art and design features, challenging retailing conventions with an infusion of innovative technology. Designed in partnership with Hong Kong-based multidisciplinary design studio Studio Cassells, the focal point of the store is a custom, kinetic wall made from 45 sculptures, each resembling a suitcase inspired by TUMI’s 19 Degree Collection. The traditional storefront window moves to the back, maximizing the visual impact of the feature wall.

To further celebrate the new store opening, TUMI collaborated with Hong Kong artist Bao Ho (@simplebao) on an exclusive capsule collection that showcases the store’s art-influenced roots. Characterized by a robot in a signature “Bao blue”, the street art-inspired illustrations inject a fun and dynamic energy into the TUMI x Bao capsule collection.

During the next few months, visitors to the space will be able to see a unique illustration by Bao Ho projected onto the wall. Bao’s whimsical design, inspired by what travel means to her, showcases animated characters rippling across the wall’s kinetic sculptures creating a fascinating moving art piece.

The new TUMI Store will be the latest addition to K11 MUSEA, the brainchild of Adrian Cheng. Visit the new innovative TUMI Store at K11 Musea to experience TUMI as never before.

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