BYT, the trailblazing luxury upcycled fashion brand that was born from NGO Redress, makes its retail debut at Barneys New York, Lane Crawford and on its online platform at www.bytlife.com to capitalize on the potential billion-dollar sustainable fashion market. BYT’s inaugural collections of jackets upcycles luxury brands’ unwanted fabrics to create striking pieces made from high quality materials that would otherwise have been wasted, sending a standout statement that fashion, as one of the world’s biggest environmental polluters, can be a force for good.
Global textile production is on a huge scale; China, which is responsible for more than 50 percent of global textile production, produces over 80 billion meters of textiles annually.It is widely understood that millions of tonnes of new fabrics are discarded or incinerated each year. Meanwhile, the fashion industry’s total annual textile waste stands at an estimated 92 billion tons.
Designed by emerging designers Kévin Germanier and Victor Chu, the inaugural BYT limited edition collection features timeless lines with a unique twist, created by the jacket’s rear statement cuts outs that bring playfulness into the collection’s classic silhouettes of the blazer, trench and biker jackets. Offered in black, ivory, blue, houndstooth, pinstripes and tweed in an array of upcycled light-weight wool, cady crepe and denim, the collection also boasts an exclusive capsule of masterfully crafted pieces using rescued luxurious brocades.
“The inaugural BYT collection was designed with the contemporary and conscious woman in mind,” explain designers, Germanier and Chu. “Our collection was partly inspired by a discarded jacket found many years ago in a filthy discarded clothing bin, which was subsequently rescued through a creative DIY process that demonstrated how creativity can reimagine ‘waste’. We then re-interpreted this unusual find and the result is a collection suitable for today’s evolving fashion lover, who wants her hard-working closet to come with an environmental and social conscience,” they said.
BYT, the highly promising award-winning social impact start-up, was realized through a collaborative effort that brings together a powerful and unique founding platform. The 10-year legacy of the pioneering work of Redress, the world’s largest NGO working to reduce waste in the fashion industry, set the scene for BYT. In order to maximise impact, 10% of BYT’s profits will be donated to Redress.
“We’ve witnessed seismic change over the last decade in the push for sustainable fashion, from industry to consumer,” says Christina Dean, BYT Co-Founder and Spokesperson. “Our Asia roots provide a pivotal position to drive change. We are located within the world’s fashion production powerhouses, where waste is generated and the majority of clothes are produced, and we can cater to fashion consumption hot-spots, especially in China, whilst our global retail reach means we can attract the increasing ethical consumer.”
BYT worked with environmental experts, RESET Carbon, on a carbon footprint life cycle analysis, from raw materials to factory, to estimate BYT’s carbon savings. Results suggest that a typical BYT upcycled jacket has a 60% reduced carbon footprint compared with a similar jacket created using virgin materials, which is equivalent to diverting 14,882 plastic bottles from landfill.
“Through Barneys’ partnership with BYT, we hope to demonstrate that fashion can transform lives and the environment in a positive way as well as be a force for good,” said Leah Kim, Executive Vice President, General Merchandising Manager, Women’s department at Barneys.
Joanna Gunn, Chief Brand Officer, Lane Crawford, said “As part of Lane Crawford’s commitment to supporting young emerging talent, we are pleased to support BYT and its cause of promoting sustainability in fashion with the next generation of designers.”
BYT’s product offerings will soon expand with their luxury upcycled knitwear collection, designed by Kate Morris, winner of the world’s largest sustainable fashion design competition, The EcoChic Design Award 2017, which will available in December on BYT’s e-commerce platform (www.bytlife.com).
Photo Credit: Laurent Segretier