Vestiaire Collective, the leading global community platform for desirable pre-owned fashion, launches the ‘Wardrobe Reality Check,’ an initiative challenging fashion lovers around the world to consider the environmental impact of their wardrobe choices. Today’s uncertainty has prompted many of us to re-evaluate the way we live in the short and the long term. Developed to mark Earth day’s 50th anniversary, Vestiaire Collective created the ‘Wardrobe Reality Check’ challenge with an aim to inform, inspire and motivate consumers to break old habits, free themselves from pieces they no longer need, and learn how to build an eco-conscious wardrobe for the future. Today, we also hope to inspire people who are spending more time at home than usual to feel empowered and use it to reshape their behavior to build a brighter future.
The challenge is part of Vestiaire Collective’s broader “Fashion Should Feel Good” campaign, which considers how we can all act more sustainably during the month of April and beyond. The impact of the way fashion is consumed on our planet is now widely documented, but do you ever open your wardrobe in the morning and consider the impact of your sartorial choices? The industry needs to evolve to a more sustainable future, but the world needs meaningful change now, so we are asking our global community around the world to consider how they can act to start making a difference today. We believe the key to this lies in one simple idea: the ability to drive powerful change can start with something as simple as your wardrobe.
The ‘Wardrobe Reality Check’ asks fashion lovers around the world to follow a simple 4-step check process to assess the impact of their wardrobes while offering practical insights on how to act now and start making a difference. To help you get started we’ve put together a guide developed with input from the Ellen MacArthur Foundation’s Make Fashion Circular initiative.
To celebrate the launch of the challenge Vestiaire Collective has teamed up with 5 inspirational women from around the world who are passionate about sustainable fashion to evaluate the impact of their own wardrobes. environmental activists Lily Cole and Arizona Muse are joined by co-founder of Future Earth Steph Shep, supermodel and TV host Cara G Mcllry and Netflix cast and fashion creative Mae Tan to kick off the challenge on the 15th of April. Visit vestiairecollective.com to find out what inspired them to take the challenge, learn their top tips for building a sustainable wardrobe and have an opportunity to shop pieces from their wardrobe clear-out directly from their public community profile on the platform.
In Hong Kong, we celebrate the campaign further by partnering with the city’s leading eco-fashion pioneers including sustainable fashion advocate and founder of Redress Dr. Christina Dean, Creative Director from The R Collective Denise Ho, and Creative Director of Basics for Basics Kayla Wong who have all decluttered their own closets in addition to selling items from their own fashion label and companies. The message is simple: sell items you no longer want, extend their life cycle, and find them a new home via Vestiaire Collective!
Fanny Moizant, Co-founder and President of Vestiaire Collective comments: I’m so proud to be able to launch the ‘Wardrobe Reality Check’ challenge with such an amazing group of truly inspirational women from around the world. Together we hope to inspire fashion lovers across the globe to take this moment to reassess their wardrobe choices and and collectively drive much needed meaningful change in the way we consume and think about fashion.
To participate in the Wardrobe Reality Check challenge, download the guide from vestiairecollective.com from April 15th 2020.
ABOUT THE ELLEN MACARTHUR FOUNDATION
The Ellen MacArthur Foundation was launched in 2010 with the aim of accelerating the transition to the circular economy. Since its creation, the charity has emerged as a global thought leader, putting the circular economy on the agenda of decision-makers around the world. The charity’s work focuses on seven key areas: insight and analysis; business; institutions, governments, and cities; systemic initiatives; circular design; learning; and communications.
Further information: www.ellenmacarthurfoundation.org
ABOUT MAKE FASHION CIRCULAR
Make Fashion Circular was launched by UK charity the Ellen MacArthur Foundation at the Copenhagen Fashion Summit 2018. It brings together leaders from across the fashion industry, including designers, brands, cities, philanthropists, NGOs, and innovators. It is leading international efforts to stop waste and pollution in fashion by creating a circular economy for the industry, where clothes are made from safe and renewable materials, new business models increase their use, and used clothes are turned into new ones.
To make fashion circular, businesses, governments, innovators, and citizens need to join forces. Make Fashion Circular brings together industry leaders including Burberry, Gap Inc., H&M, HSBC, Inditex, PVH and Stella McCartney as Core Partners. Make Fashion Circular is supported by Philanthropic Partners Laudes Foundation, MAVA Foundation, and players of People’s Postcode Lottery.
Further information: tiny.cc/makefashioncircular