Zendaya enters the world of values of Pierpaolo Piccioli, which is resignifying the codes of the brand, creating new connections between past, present and an imaginary future. For the Creative Director of Valentino, the actress is a natural representative of his contemporary concept of romanticism.
The perception of identity within the contemporary community is the essential element of Piccioli’s creative process, which opens the individual’s vision to a poetry that belongs to reality, that aims to the creation of a personal imaginary made of self-expression and not of aspirations. An imaginary where it is possible to feel empathy. Awareness, inclusion, empathy and contemporary romanticism are the values that the Creative Director conveys to the Valentino community.
Zendaya and Pierpaolo share the identity values of a generation she speaks for, in her most spontaneous, personal and progressive way.
“The reason why we chose Zendaya as the new face for Valentino is because she perfectly embodies and represents what Valentino is and stands for, today. She is a powerful and fierce young woman that uses her talent and her work to express herself, her values and her generation as well.” Pierpaolo Piccioli
“I am honored to have been chosen as the face of Valentino. I’m so excited to begin this amazing collaboration with Pierpaolo and the entire Valentino family.” Zendaya